Digital marketing has taken the world by storm, and the higher education sector is no exception. Most universities and institutions now report that they are using digital marketing in some capacity to engage with students and reach potential applicants. And increasingly, higher education providers are reporting high levels of success from their digital marketing campaigns. But digital marketing is constantly evolving and modern students are more aware of online marketing techniques, making them more difficult to engage. Most school marketing departments understand that digital marketing techniques need to be user-friendly and easily accessible on both smartphones and computers, but which marketing strategies give the best results?
The short answer is that they all do. One of the biggest advantages of digital marketing, and the key to its success, is that marketing through digital mediums allows for personalization and creativity on a scale never before imagined. With digital marketing, you can react and respond to emerging trends and engage with students directly. But with so many digital marketing tools to choose from, it can be difficult to identify the most relevant approaches for your individual needs, leaving university marketing professionals frustrated by a surplus of options. That’s where Keystone Academic Solution’s experience can make your digital marketing frustrations disappear.
Keystone Academic Solutions has been using digital strategies to market to students since 2002. Students trust our content to be informative and relevant, because they find schools listed on our site organically, through non-branded search results. Modern students are less responsive to traditional marketing techniques, but still expect their prospective schools to reach out to them through digital media. Keystone offers all the tools you need to engage with the students you want to enroll. In addition to appearing at the top of students organic search results, Keystone offers you access to the most effective digital marketing products and strategies. We utilize email marketing, social media, high-quality original content, SEO and data analysis to bring the most qualified students directly to your programs. Our custom-built school profiles and program pages are designed to engage students on a personal level, and our carefully crafted content leverages your brand so that you have the most visibility in all the right areas.